The Story of Set Baby
My passion for baby clothing and design inspired me to create a company dedicated to thoughtful, high-quality apparel. After spending a year and a half at home with my daughter, I started my business in the summer of 2023. During the following year, I meticulously explored top-quality materials and trends for kids, from newborns to pre-teens, refining our designs to meet the needs of families like ours. When I shared my vision for a high-end kids' clothing line with my brother-in-law, Neil, he immediately believed in the vision and joined as an investor and partner. We are both thrilled to offer clothing that your whole family will absolutely adore!